| Raskob and General Motors
Raskob was an early owner and enthusiastic user of automobiles, but more significantly, he was among the first American businessmen to understand how the automobile would change American industry and American society.
Raskob shrewdly built his personal wealth with the help of his investments in General Motors and its affiliated companies, and was an ardent promoter of these stocks to friends and business acquaintances.
Raskob proposed that the Du Pont Company invest a substantial portion of its wartime profits in General Motors. With the help of influential supporters, and a little luck, his plan was approved and Du Pont made what was then the largest corporate investment in history.
The success of this powerful partnership, and Raskob's innovations in marketing and executive compensation, created Raskob's image as the ’ÄòMillionaire Maker'
Raskob in 1908, on his first auto purchase (file 1478) (view)
In 1910, Raskob received the first of many speeding tickets (file 581) (view)
H. Rodney Sharp recalls Raskob's early promotion of GM (file 2075) (view)
Raskob discusses his first GM investments (file 1469) (view)
Du Pont enforces a GM-only policy for employees (file 505) (view)
1927 letter to W. Day discussing GM finances (file 563) (view)
Executive bonus in 1926 (file 1421) (view)
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