Lecture: Regina Lee Blaszczyk, University of Leeds, "The Color Revolution"

Thursday, September 12, 2013
7 p.m. to 9 p.m.
Soda House at the Hagley Library

Hagley Museum and Library will welcome renowned author Dr. Regina Lee Blaszczyk on September 12 to speak about the relationship between color and commerce in American history, based on her newest book, The Color Revolution.

The lecture will also cover the role of professional “color forecasters” and “color engineers” who helped major corporations bridge the gap between color and enterprise. That role still exists, as professional colorists are employed by design management teams in lucrative global corporations including DuPont and its former affiliates General Motors and Seagram. Then and now, professional colorists use psychology and illusion to capture the hearts—and dollars—of consumers.

Blaszczyk’s research provides fresh insight on consumer culture, chemical industries, and designer innovation. Blaszczyk found many sources for her book The Color Revolution in Hagley Museum and Library’s collections, including one of her major sources, the Inter-Society Color Council records.

Regina Lee Blaszczyk is currently Chair in the History of Business and Society at the University of Leeds in the UK. She is the author of seven books, including Imagining Consumers: Design and Innovation from Wedgwood to Corning, for which she was awarded the 2001 Hagley Prize in Business History. Blaszczyk is also Associate Editor at the Journal for Design History. She received her Ph.D. in history from the University of Delaware.

The lecture begins at 7 p.m. and will be held in the Soda House auditorium. Admission is free. Use Hagley’s Buck Road East entrance off Route 100 in Wilmington, Delaware; click here for directions. Reservations are requested; call (302) 658-2400, ext. 243 or email clockman@Hagley.org.

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