November 20, 2015
The Father of ROI: Donaldson Brown
The concept of return on investment (ROI) is one that is heard every day in the business world. Intuitively, the idea seems straightforward enough…if a firm wants to invest money into a project or product, then it should generate income or reduce costs that will benefit the firm over time.
September 18, 2015
A German Box of Color
Doing research at an archive is sometimes like playing detective. You’ll come across a document or an object which seems rather mysterious - a simple description, undated and looking rather irrelevant for your topic. But it catches your attention and will stick in your mind like an open case.
March 3, 2015
History of the National Foreign Trade Council published
“There would be no American nation without foreign trade” declares the opening line in the just-published 50,000 word history of the National Foreign Trade Council, The NFTC Story, 1914-2014. It was published in conjunction with the organization’s 100th anniversary and is based on the ex
November 24, 2014
Discovering Sunoco Oil Executive Howard Pew's Soft Spot for Poetry
Sunoco Oil executive J. Howard Pew (pictured) had a soft spot for poetry. From the mid-1930s to the mid-1960s, he kept a folder in his personal papers for snippets of verse. Admirers sent poems to him, as did friends in business.