It's starting to feel like Springtime here at Hagley, so we're celebrating a pleasant day with this 1950 advertisement for portable radios from Motorola. This version was sourced from a June 17th issue of the Saturday Evening Post, but the advertisement also ran in a May 5th issue of Life Magazine and a June issue of Better Homes and Gardens that same year.
The advertisement is part of Hagley Library's John Okolowicz collection of publications and advertising on radio and consumer electronics (Accession 2014.277), a collection of digital access copies of materials related to radios and similar household electronics dating from 1912 to 1980.
The collection includes industrial magazines, annual reports, trade catalogs, pamphlets, and coloring books representing fifteen radio and consumer electronic manufacturing companies, as well as advertising tear sheets from 150 regional, national, and international publications representing over 300 corporate advertisers.
You can visit this digital collection now by clicking here to visit the collection’s page in our Digital Archive.