Staying warm today might be off the table, but maybe you can at least stay safe this winter. This December 1978 photograph from Hagley Library's Charles H. DeMirjian collection of DuPont Consumer Products Division photographs and ephemera (Accession 1995.273) features a store display window showcasing DuPont's line of winter care car products.
The collection was assembled by Charles H. DeMirjian (1925-) during his years as a packaging design manager with E.I. du Pont de Nemours & Company. He was primarily a manager of designers, and supervised an integrated approach that combined marketing research, advertising and package design.
DeMirjian collected pictures, advertisements, and publications showing DuPont consumer products, as well as some of the products and packages themselves, usually for presentation to dealers and retailers to demonstrate how packaging and merchandise display techniques could efficiently promote the products.
The collection consists of brochures, advertisements, photographs, and ephemera showing DuPont Company consumer products from 1913 to 1984, particularly for paint and car care products such as car wash, polish, and antifreeze.
To view more material from this collection, as well as the Charles H. DeMirjian collection of DuPont Company records on STAINMASTER® (Accession 2563), which consists of advertising and marketing materials, as well as files on personnel and environmental concerns from within the DuPont Company, visit the Charles H. DeMirjian collections in our Digital Archives.