Research Seminar: Regina Lee Blaszczyk
THE SYNTHETICS REVOLUTION AND THE SENSES
This paper examines the synthetics revolution in fashion and fibers within the context of the new field of the history of the senses. The story of the synthetics revolution—the introduction of man-made and test-tube fibers into the textile-fashion supply chain—has most often been told as the story of heroic inventors or the story of the judicious management investment in R&D. In reality, DuPont and other fiber makers of the mid to late twentieth century were also innovative marketers who invested heavily in product development, advertising, motivational research, and promotion. Those efforts, in turn, attempted to tap into and capitalize on the hopes, desires, and concerns of consumers on matters of comfort and convenience.
Attendees are encouraged to read Blaszczyk's paper, "The Synthetics Revolution and the Senses," which may be obtained by contacting Carol Lockman at email@example.com.
Free, reply requested, call (302) 658-2400, ext. 243, or email firstname.lastname@example.org.
Susan Murray will give the featured author talk at Hagley on her 2018 book Bright Signals: A History of Color Television. Drawing creatively on the David Sarnoff and RCA materials at Hagley, Murray will trace color television’s origins as an exotic novelty in the 1920s and 1930s and explain how it became the standard for television programing in the 1960s and 1970s.
Between the 1870s and the 1930s New York City underwent a fiscal crisis approximately every twenty years. This paper examines the causes of and responses to the periodic fiscal crisis of late 19th and early 20th century New York.
This paper explores why unconventional and esoteric philosophical and religious beliefs have sometimes provided the foundation for successful business enterprises over the last two hundred years, and more especially for businesses pursuing goals other than securing returns to shareholders.