Better Living Magazine now online

Monday, November 20, 2017

The Hagley Library is excited to announce a new digital collection of Better Living Magazine. The magazine covers a period from 1946 to 1972 with a total of 146 issues.

A collection description from Skylar Harris - Hagley’s Digitization and Metadata Coordinator -- succinctly summarized it’s content:

Better Living was a DuPont employee magazine created and published by the company's public relations department. The magazine, which began publication in 1946, featured the company's popular advertising slogan "Better Things for Better Living...Through Chemistry." In keeping with this branding, its issues featured photojournalistic essays celebrating Du Pont products' contribution to improving American standards of living, features depicting Du Pont employees at work and at leisure, updates on Du Pont activities at home and abroad, and articles extolling free market values and the role of citizen consumers in postwar America.

We are certain that the digital version of Better Living will have a wide audience from genealogists looking for relatives who worked at DuPont as well as historians researching DuPont products and workplace culture during the middle decades of the twentieth century.

Visit the collection here.

Kevin Martin is the Andrew W. Mellon Curator of Audiovisual Collections & Digital Initiatives at Hagley Museum and Library.