Can you believe it's Arbor Day again already?

Can you believe it's Arbor Day again already?

We've got quite a lot of material in our Digital Archive that we considered sharing, but despite the holiday being a tree-day affair, we've only got one day to post. So this year, we're going with this short video created by Cinecraft Productions for U.S. Forest Service's Wildfire Prevention Campaign around 1965, featuring the cartoon moose Bullwinkle and his flying squirrel friend Rocky.

Cinecraft Productions is a Cleveland production company founded in 1939 by Ray Culley (1904-1983) and Betty (Buehner) Culley (1914-2016). The company, which still operates today, specialized in commercial productions for business, industry, trade organizations, and, in some cases, government agencies and social service organizations, work that currently allows it to proclaim itself the “country's longest-standing corporate film & video production house.”

It is part of Hagley Library's collection of Cinecraft Productions films (Accession 2019.227). This collection includes motion pictures, still images, scripts and related production documents from the company's founding into the early 1980s with the bulk covering the 1950s to the 1970s. The collection has not been digitized in its entirety but we are currently making frequent additions; click here to view it online now in our Digital Archive.