I was going to make a post about salt this #FoodieFriday, but then I was like, Na.
This ca. 1958 postcard is a reproduction of a billboard created for the Morton Salt Company by the Donnelly Advertising Company, an outdoor advertising company founded in Boston in 1850 as John Donnelly & Sons.
This item, along with twenty-five other Morton Salt advertising cards, is part of Hagley Library's Carol Litchfield collection on the history of salt (Accession 2012.219). Carol Litchfield (1936-2012) was a biologist and biochemist specifically interested in halophilic microbiology, that being, microorganisms that live in salt-rich environments. Later in her life her interest in halophiles transformed into a fascination with the history of salt. She began collecting everything she could find that related to salt, from images of salt production and advertisements from salt companies, to salt shakers and actual pieces of salt rock.
The collection has not been digitized in its entirety, but you can view a selection of material online now in our Digital Archive. Just click here.