Industrial Design and Commercial Art

Business Gets Creative

 

Extensive creative expertise goes into the products that consumers see every day. From product design to advertising to packaging, the work of industrial designers and commercial artists is a key part of Hagley’s collections.


Subject Strengths

   
Industrial Design

 

 

 

Be inspired by collections of prominent twentieth-century designers at Hagley. We also hold the archive of the Industrial Designers Society of America. That organization demonstrates the impact of design on business, culture, and society. Standout designers represented in our collections include:

  • Richard Hollerith
  • Marc Harrison
  • Marshall Johnson
  • Thomas Lamb
  • Raymond Loewy
  • John Gordon Rideout
  • Ken White 
Interior Design
 

Design the elegant Four Seasons restaurant or the bold Forum of the Twelve Caesars with William Pahlmann. Pahlmann and his firm defined mid-20th-century interior design. His archive at Hagley showcases his firm's business acumen, artistic vision, and influence on the profession.

Commercial art, artists, and printers
 

Get creative with Hagley’s commercial art collections. Our holdings span from 19th-century records of Philadelphia lithographers Theo. Leonhardt and Son to 20th-century works from package designer Irv Koons, designer Domenico Mortellito, and illustrator Frank Schoonover. Our collections include original artwork and advertising, such as DuPont’s famous hunting dog ads. Such materials highlight art's role in advertising and packaging. Recent additions include the American Artists Group records, available in 2025.

Color standards, production, and use
 

Add a little color to your research at Hagley. Our chromatic collections include the records of the Inter-Society Color Council, which promotes best practices in industry. Our DuPont records provide insight into the company which once dominated the U.S. dye market.


Research guides

Learn more about our collections relating to industrial art and design.

 

Industrial Design


Color Studies


 

Dorothy Nickerson color fan sections, circa 1958 (Acc. 2188).


 

Explore Further

Selected digital resources related to industrial art and design at Hagley.

History of Product Packaging


Universal Design


DuPont Advertising Art


Irv Koons collections


Innovation: the Journal of the Industrial Designers Society of America


Management as Design: Industrial Designers and Business Culture: History Hangout: Conversation with Penelope Dean


 

 

 

 

 

 

Generations Have Used DuPont Powder, oil on canvas by Edmund Osthaus, 1902 (Object Number 54.1.528).

 


Top image credits (left to right): Dixie Super Elipse plate artwork by Irv Koons, circa 1970s (Acc. 2132). Studebaker Avanti design lithograph by Raymond Loewy, 1978 (Acc. 2002.257). William Pahlmann vignette for General Electric televisions, Lexington Hotel in New York, 1953 (Acc. 2388). "Dr. Strangefrog" Gray & Rogers Inc. advertisement for Grit Magazine, circa 1973 (2001.233).