Author Talk: Jennifer Black

Author Talk: Jennifer Black

NEXT DATE: February 29, 2024  |  7 p.m.  |  Thursday
category: Academic Programs, Author Talks, Conferences, Research Seminars, Adult Programs  |  location: Library, Soda House

Want to know about the origins of the brands and trademarks that now fill our marketplaces and media? In her author talk on Thursday February 29, Jennifer Black will tell all, drawing from her new book, Branding Trust: Advertising and Trademarks in Nineteenth Century America. She will explain that in the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Business evolved to meet these challenges.

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