Last week’s Vault dive into the psychological secrets of Fascinating Womanhood, or, The Art of Attracting Men was certainly engaging, but don’t think we forgot about the fellas.
This ca. 1905 pamphlet aimed to recruit “live boys” (what?) to assist General Motors in a viral marketing campaign for their Oldsmobile Runabout, Touring car model, delivery vehicles, and Wagonette. Successful children would be eligible for cash prizes and the most successful child was promised a Runabout of their very own.

