The child is right, let's all have some chips this #FoodieFriday.
This 1953 advertisement for DuPont is a tear sheet from The Saturday Evening Post. It is part of Hagley Library’s collection of E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803). As DuPont began to diversify its product line beyond gunpowder and explosives and into products like Cellophane in the early twentieth century, the company had a need for more advertising. DuPont established an Advertising Division within the Sales Department between 1907 and 1909, which was reorganized into a separate Advertising Department in 1921.
The collection of E.I. du Pont de Nemours & Company Advertising Department records has not been digitized in its entirety. The online collection comprises magazine tearsheets featuring DuPont advertisements dating from 1901 to 1971. A variety of brands and products are represented, including gunpowder, automobile supplies, Cellophane, paints, cleaning supplies, Rayon, Nylon, Dacron, and Fabrikoid. To view the a selection of materials from this collection online now, just click here.