AVON: AN INTERNATIONAL FORUM ON ITS ARCHIVE

AVON: AN INTERNATIONAL FORUM ON ITS ARCHIVE

NEXT DATE: May 7, 2021  |  9 a.m. to 12 p.m. EST  |  Friday
category: Academic Programs, Conferences, Research Seminars, Adult Programs  |  

Avon Products, Inc., is one of the oldest direct selling companies in America. It traces its origins to 1886, when David H. McConnell bought the Union Publishing Company and started manufacturing perfumes to give away with his books. McConnell discovered that his customers were more interested in the fragrances than the books, so he decided to concentrate on selling perfumes. The business was renamed the California Perfume Company (CPC) in an effort to associate its products with the perceived beauty of the Golden State.

From the beginning, CPC sold directly to the consumer through a national network of sales representatives​, primarily women, who were looking for economic opportunity and flexible part-time employment. In 1929, CPC introduced the Avon brand in an effort to modernize its image. The corporation was renamed Avon Products, Inc. in 1950.

In the 20 years since Avon Products, Inc., deposited its records at Hagley Library they have become one of our most popular research collections.

This virtual event featuring speakers from the United States and Europe who will discuss Avon’s activities in the United States, Brazil, and Italy, as well as its efforts to reach out to African American women and diversity its American salesforce. The event’s keynote will be offered by Katino Manko, who helped bring the Avon Collection to Hagley. Manko’s book, Ding Dong! Avon Calling!: The Women and Men of Avon Products, Incorporated will be published in June.

Click here for the current panel, subjects, and conference link.

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