Sears began in 1886 when Richard Warren Sears started a mail order watch business. By 1887, he had partnered with Alvah Curtis Roebuck, a watch repairman, to form Sears and Roebuck. Their first mail order catalog was issued in 1888. Over the years, the Sears “Big Book” catalogs grew to be over 1,000 pages, selling everything from tools to appliances to home goods, farm equipment, and even mail order houses.
This week's Hagley Vault post is sourced from our collection of National Association of Manufacturers photographs and audiovisual materials (Accession 1973.418) and documents a November 1962 protest against the trade association.
In the years after World War II, NAM encouraged its membership to participate in the growing military-industrial complex through initiatives like the National Defense Committee. By the 1960s, as public opposition to the Vietnam War and Cold War interventionism grew, anti-war protesters like the ones shown in this photograph criticized this position, and encouraged boycotts of major manufacturers with substantial public contracts with the Department of Defense, like General Electric, DuPont, Kodak, Eveready, Pyrex, and others.
