This week marks a big moment in television history - after many years of experimentation and promises, on March 25, 1954, RCA announced that it had begun producing color televisions sets out of its manufacturing plant in Bloomington, Indiana.
RCA's CT-100 featured a 15-inch screen and retailed for $1,000, making it a cheaper, though still very expensive competitor to the Westinghouse and Admiral sets that had beaten it to the market in the months previous. By November of 1954, RCA was marketing a new model, the 21-inch 21-CT-55. RCA sold each of the 3,000 21-CT-55 sets it manufactured at a loss, pricing each at 'just' $895.
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