When Alpo decided to enter the cat food market in the 1980s, the company needed an ambassador who could convince cat owners to risk bringing a new food home to their pets. Rather than creating a new character or settling for a generic cat, Alpo chose Garfield, an already popular cartoon character created by Jim Davis, to do the job.
With a reputation as a gourmand, Garfield translated human sensibilities of quality to a food more suitable for his species and suggested in a humorous way that Alpo cat food was good enough for even the fussiest cat. Garfield’s face also made Alpo’s products instantly recognizable on supermarket shelves.
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